Denotation
and Connotation
They are media words.
Used when analysing a film or
media text.
Denotation - What you see
Connotation - What it means, the meaning behind what you see, has a deeper
meaning
Represent– To represent, re-create an event or image with meaning
Represent– To represent, re-create an event or image with meaning
How
to use these words
Denote:
Denote:
Signified, denotation, shown, portrays,
illustrates
Connote:
Connote:
Represent, connotes, connotation, signifies,
infers, suggests, implies, indicates
(Use a variety of vocabulary
– you will lose marks if you use the same words again and again)
PDC
Media Analysis
The ULTIMATE Media paragraph.
What do the following stand for?
P: Point
D: Denote
C: Connote
What’s the POINT?
-State what textual analysis section I am analysing
e.g. Sound?, Mise-en-scene?,
Cinematography?, Editing?
Example: Within the
mise-en-scene the women are represented to be inferior to men
Denotation
Denotation
What you see?
SPECIFIC example from the extract
You must use sound, mise-en-scene, editing and cinematography terms
Your example should be specifically from the extract
You should describe as though the examiner has never seen the extract
Examples:
-The cinematography denotes a close-up of a woman’s eye
-Denoted in this extract is the use of red within the mise-en-scene.
-Illustrated in the next clip is…
-The juxtaposition of the man and woman is portrayed within the editing
Connotation
What it means?
What is represented?
What do you think the deeper meaning is/what does the director want the audience to interpret?
Examples:
-The connotation of this close-up is…
-The colour red within the mise-en-scene signifies…
-The cross-cutting represents
Represent
-The connotation of this close-up is…
-The colour red within the mise-en-scene signifies…
-The cross-cutting represents
Represent
What to look for?
Colours
Text
Foreground
Background
Facial expression
Objects
Example:
Text
Foreground
Background
Facial expression
Objects
Example:
D: The image is of a close-up of Ed Sheeron with his facial expression blank and has his eyes closed. He is also holding up his left hand to cover half of his face. On the left hand side of the image’s foreground that is very dark and slowly creeps over his face which contrasts to the right hand side as there is a grid formation of bright colours. In some areas of the image it is blurry and buffered.
C: The contrast in dark and bright colours gives the connotation that he might have used to be dull or has a dark background in his life, yet now he is more open and confident. The buffered areas could suggest that he is intoxicated.
Representing
-Representation is when you want to re-create an image
-Every representation is different
-People are different
-Personal lives
-Experiences
-Thoughts
-Each representation is as unique as the person that creates it
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